2011 Corporate Media Release - Housemates
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Thursday, 31 March 2011
Sydney Opera House today launched an invitation to people here and around the world to ‘live’ at Australia’s best loved House and share Sydney’s most exclusive waterfront address.
Recently, work began on the largest construction project at Sydney Opera House since it opened in 1973. The Vehicle Access and Pedestrian Safety (VAPS) project takes the Forecourt offline and hoardings have been erected around the site to allow construction to proceed. With more than 8.2 million visitors to the site each year, our new initiative, Housemates, invites people everywhere to share the hoardings with their portraits and testimonials.
To become a Housemate, all you need to do is apply through www.sydneyoperahouse.com/housemates. There you can upload a photo of yourself or tell us why you think Sydney Opera House is so special to you. Your photos and tributes will be revealed to the world in May and remain on display until the end of the year.
You don’t need to be a celebrity, you don’t need to be an artist and you don’t even need to be from Sydney – we just want you to be part of the best address in the world. Housemates will become a tribute to human diversity with a common love of Sydney Opera House, one of the world’s masterpieces of human creative genius.
Applications open today and close on Friday, 8 April. All Housemates will be invited to join our online Housemate party to celebrate their photos and tributes together.
The Vehicle Access and Pedestrian Safety (VAPS) Project
The VAPS Project will enhance tourist and visitor safety by removing heavy vehicle movements from the Forecourt to a new underground loading dock. This will allow pedestrians to have safe and exclusive access to all Sydney Opera House facilities at Forecourt level. VAPS commenced in February this year and the Forecourt will re-open to the public in mid-2013.
Sydney Opera House
In giving the world one of the 20th Century’s greatest buildings, Jørn Utzon changed the creative and cultural landscape of Australia forever. Sydney Opera House is committed to continuing the legacy of Utzon’s creative genius by creating, producing and presenting the most acclaimed, imaginative and engaging performing arts experiences from Australia and around the world. Sydney Opera House is also one of the busiest cultural and tourist precincts in the world with more than eight million visitors setting foot on site each year. It contributes around $1.1 billion to the Australian economy in annual direct and indirect value and creates more than 12,000 direct and indirect jobs.
HOW TO APPLY
Head to www.sydneyoperahouse.com/housemates and click on the Housemates symbol on the left-hand side.
Upload your photo and tell us why Sydney Opera House is special to you.
Applications close: Friday, 8 April midnight
Christopher Wynton / email@example.com / 02 9250 7836