2007 Media Release - Minister launches new Sydney Opera House tour
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Monday October 8, 2007
MINISTER LAUNCHES NEW SYDNEY OPERA HOUSE TOUR
State Plan Priority P1: Increase Tourism Visitation to NSW
Minister for Tourism, Matt Brown today launched a new guided tour of the Sydney Opera House that tells the fascinating history of the world famous building.
“The new Essential Tour is highly innovative and celebrates the renewed interest in the building following its World Heritage listing in June.” Mr Brown said.
“It is the culmination of 12 months work to develop a new tour experience at the Opera House and is the first revision of the main tour in over 20 years."
“The tour’s state-of-the-art audio visual technology has helped to create a compelling “must do” experience which I’m pleased to be officially opening today.”
Mr Brown said the tour of the Jørn Utzon designed building allows visitors to better understand its conception and construction, while educating the audience on its history and life as a performing arts centre.
“The tour includes archival footage of the original design competition, the mammoth construction task, and interviews with Utzon that tell the story of how the Opera House became the premier performing arts centre in the country.” Mr Brown said.
“Sydney Opera House has been an iconic tourism attraction since its opening in 1973, hosting millions of domestic and international visitors."
“I congratulate the Sydney Opera House on achieving its UNESCO world heritage status. It is a prestigious recognition that makes this building one of the world’s official landmarks.”
In the past 12 months over 328,000 visitors have toured the Opera House. The number of visitors have increased by 21 per cent during this period.
Tourism NSW works in partnership with the Sydney Opera House to promote the city’s most recognised tourist attraction nationally and internationally.
Tourism NSW’s promotions internationally under the ‘There’s no place in the world like Sydney’ brand. It is also featured prominently in Tourism NSW’s new ‘Sydney, City of Celebrations’ campaign advertising.
Visitor numbers to Sydney are continuing to increase. In the year to June 2007, Sydney received an estimated 26.3 million international and domestic visitors up from 25 million international and domestic visitors in the year to June 2006.