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2008 Corporate Media Release - New South Wales shines in US spotlight

Issued Wednesday 23 January


New South Wales’ position as Australia’s premier arts State and Sydney Opera House’s status as a world class performing arts centre and global landmark was showcased to Americans during the address by Minister for Tourism Matt Brown to over 600 people in New York.

Mr Brown was speaking at Sydney’s premier event in New York, Jazz at the Lincoln Centre, kicking off the second leg of the G’Day USA Australia Week promotion.

Over the next week, Mr Brown will lead a NSW business and tourism delegation showcasing the best of Sydney and Australian arts, fashion and tourism.

Australia Week 2008 is the largest national promotion held in the USA and a major opportunity to position NSW as a great place to visit and to do business,” Mr Brown said.

“The United States is a key business and tourism market for State. We will be highlighting our well known icons, such as Sydney Opera House and our World Heritage Areas, to draw attention to the many strengths of Sydney and NSW.

The Sydney Opera House is one of the most visited tourism icons in the world. About 4.5 million people visit the Sydney Opera House annually; this is more than visit The Colosseum in Rome – 4 million per year, the London Eye – 3.5 million, the Pyramids of Giza in Egypt – 3 million and Pompeii, Italy 2.5 million.

“Sydney’s arts and culture scene is going from strength to strength, underpinned by a dynamic creative arts sector that is attracting international talent to Sydney.

“It’s home to leading arts companies such as Opera Australia, Sydney Symphony Orchestra, Sydney Theatre Company and The Australian Ballet.

“In addition, Australia Week highlights Sydney as an innovative, sophisticated and multicultural city.

“This will showcase Australia as a creative and artistic culture through diverse elements of the arts from cabaret to opera, from symphony to Australian rock.”

The Sydney After Party was preceded by Sydney presents Australia Plays Broadway, an onstage performance by Australia's finest music talent.

G’Day USA Australia Week is now in its fifth year. This year the promotion began on January 17 G’Day in Los Angeles.

Highlights include:

• Innovation Lunch - 23 January presenting Australian innovation and investment potential to US business and industry executives
• Walkabout Planet Oz presented by Conde Nast - 24 January focusing on Australia’s eco tourism and World Heritage tourism experiences
• Plus an Energy and Climate Change Symposium
• Australian Wine Festival – 24 January showcasing wines from the NSW wine regions of the Hunter Valley, Orange and Tumbarumba
• Financial Services Lunch – January 25
• Wholesale Fashion Showroom Event – 23 January
• David Larwill and The Western Desert Artists – 21 January
• Australia Day Black Tie Gala – 26 January

Jacksonville, Florida
• Rhinos versus Rabbitohs game - 26 January

G’day USA Australia Week is now in its fifth year and is considered the largest annual foreign country promotion in the United States.

G’Day USA Australia Week is a collaboration sponsored by the Department of Foreign Affairs and Trade, Tourism Australia, Austrade and Qantas.

The US is the third largest market for overseas visitors to NSW, behind the UK and New Zealand. It is estimated that in the last financial year around 288,000 people from the US visited NSW spending $494 million.
Over the past five years, visitor numbers from the US to NSW have grown by around 3.2 per cent.


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