Issued 26 March 2008
SYDNEY OPERA HOUSE AND HUNGERFORD HILL:
NEW PARTNERSHIP, NEW OPPORTUNITIES
Sydney Opera House and Hungerford Hill are renowned for quality and innovation. Both epitomise the Sydney lifestyle and in a new partnership Hungerford Hill will be the Wine Partner of Sydney Opera House in a multi year agreement.
According to James Kirby, CEO of Hungerford Hill, “It’s an association that most definitely fits our ‘Wine Sydney Style’ philosophy - to capture the moment, to challenge the average and never stand still. To be individual but love the crowd, to know when to relax and when to break the rules.”
The first joint initiative will be a specially labeled, premium white wine featuring Sydney Opera House.
“Aptly named Hungerford Hill Higher Octave Chardonnay, this wine will be released in April,” Mr Kirby said.
“It will be launched initially in Sydney bars and restaurants as well as duty free outlets, with an international launch down the track.
“We think that having the magic of Sydney Opera House on the label will intrigue overseas customers and also bring more recognition to the premium NSW wine growing regions from which we source, particularly the Hunter Valley and Tumbarumba.”
Sydney Opera House CEO, Richard Evans said Hungerford Hill is a premium NSW winery that produces award winning wines and pushes the boundaries.
“We are delighted to have this chance to collaborate. Beyond the opportunities around our products, we see our organisations as a great fit, sharing brand values of excellence and innovation, and representing Australia on a world stage.”
Sydney Opera House receives a royalty for each bottle of Hungerford Hill Higher Octave Chardonnay sold.
Sydney Opera House is Australia’s busiest performing arts centre and a major tourist destination. It has been included on the World Heritage List. Millions of visitors come to its theatres, restaurants, bars and hospitality venues each year.
Hungerford Hill has been rated as a 5 Star winery in the “2008 Australian Wine Companion”, the top guide to wineries and wine in Australia. The rating recognises Hungerford Hill as an "outstanding winery capable of producing wines of very high quality." www.hungerfordhill.com.au
Hungerford Hill wines are currently available at Opera Bar, Aria and Guillame Restaurant, as well as other leading restaurants and retailers in Australia.