2009 Event Media Release - Kids at the House
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Issued: Monday, December 15, 2008
KIDS AT THE HOUSE
CONTINUES TO GROW
Sydney Opera House launches
2009 youth and family program
Sydney Opera House continues to build on its ongoing commitment to young audiences with the release of Kids at the House 2009.
Kids At The House is a unique contemporary arts program that has become an important staple in the young audiences’ cultural calendar, with ticket sales up 10 percent over the past two years. 52% of ticket buyers in 2008 were brand new customers to Sydney Opera House.
In 2009, Kids at the House will offer more performances and international productions to young audiences than ever before.
Sydney Opera House will stage 16 different productions, including seven international companies and will celebrate the work of artists from Australia, Austria, Croatia, Denmark, Germany, Israel and Scotland who all revel in the playground of theatre for young audiences.
Chief Executive Richard Evans said it was Sydney Opera House’s responsibility as an anchor institution in the cultural landscape to actively engage with young audiences and provide access to quality performances.
“We strongly believe that young people are active consumers of the arts in their own right, so their interests should be reflected in all our programming choices,” Mr Evans said.
“By engaging with young people and placing them at the very centre of cultural activity, we hope to increase their appreciation and enjoyment for performing arts.”
Head of Performances for Young Audiences, Noel Jordan, said the surprises will jump out of the box in next year’s program. Choices abound, from engaging text based theatre and innovative puppetry, to old classics reinvented and delightful contemporary dance.
Mr Jordan said a fresh new season of the always popular Babies Proms featuring lullabies from around the world, tutus and African rhythms are sure to delight music fans of all ages.
“Audiences will enjoy larger than life characters ranging from gypsies, witches and trolls to legendary Greek heroes. The action on stage will delight children of all ages with gravity defying performers in sky diving fatigues, talented puppeteers and dancers gliding across water,” he said.
“The program is a year long journey of some of the world’s best performances for young audiences this includes beautiful tales of lost boys made of cheese, star crossed lovers, colourful queens and mischievous lane-way shysters and showgirls.”
KIDS AT THE HOUSE FACTS & FIGURES
• Total audience numbers: 2006 – 39,000; 2007 – 42,000 and 2008 – 43,000
• Of the 6000 individual ticket buyers in 2008, 3200 were brand new patrons to Sydney Opera House
• Number of different shows: 2007 – 12; 2008 – 15 and 2009 – 16
• Number of international productions: 2007 – 1; 2008 – 5 and 2009 – 7