2010 Corporate Media Release - French and German Tours
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Media release: Thursday 1st July, 2010
Sydney Opera House launches tours in French and German languages
Sydney Opera House today announces the introduction of French and German language versions of its most popular visitor experience, The Essential Tour.
Operating three times a week (Monday, Wednesday, Friday) the hour long tours are an interactive audio-visual experience which bring to life the dramatic story of one of the world’s busiest performing arts centres.
The tours have been introduced in response to increasing demand from the European market said Sydney Opera House commercial director Maria Sykes,
“Germany and France are important markets for Sydney Opera House, providing the largest number of international visitors outside of the UK, USA and Asia.
We anticipate that the number of visitors coming from these countries will grow over the coming years so it is vital that we continue to expand the range of available experiences to meet the needs of our guests.”
In 2006 Sydney Opera House became the first tourist attraction in Australia to offer daily tours in Japanese, Korean and Mandarin and it is anticipated that tours in other languages will be introduced over time. More than 320,000 visitors take a tour of the building each year.
The new tours are the latest addition to the range of tourism experiences at the global landmark, which welcomes 7.4 million visitors annually.
In recent years the tourism business at Sydney Opera House has seen a major resurgence with a number of new products created for the domestic and international market.
Recent introductions include Show Plus dining and accommodation packages, a partnership with leading restaurants and hotels which combine dining, accommodation, tour and parking options in a pre-paid package.
The Opera and Koalas experience provides access all areas at two Australian icons. The morning starts with a backstage tour of Sydney Opera house, where visitors visit areas normally off limits to the public before travelling by water taxi to Taronga Zoo for an in-depth interactive look at Australian animals.
A partnership with Sydney Seaplanes combines two of Australia’s most breathtaking features, Sydney Opera House and Sydney harbour. The Backstage Tour and Sydney Secrets package offers a behind the scenes exploration followed by a coastal flight. The Essential Tour and Sydney Highlights combines a flight over landmarks such as Bondi Beach followed by a tour.
For more information visit or to make a booking sydneyoperahouse.com or call + 61 2 9250 7250.
For further information contact:
Steven Reilly +61 2 9250 7411 / +61 434 148 504 / firstname.lastname@example.org