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2011 Event Media Release - Stephen Pavlovic to curate Vivid LIVE

Media Release Issued:  Thursday 9 December, 2010

Stephen “Pav” Pavlovic of Modular People to curate
Vivid LIVE at Sydney Opera House 2011

Sydney Opera House Head of Contemporary Music, Fergus Linehan today announced that its winter music festival, Vivid LIVE 2011 will be curated by music impresario Stephen “Pav” Pavlovic, founder of the hugely successful Sydney-based record label, touring company and international brand, Modular People. In its third year, Vivid LIVE at Sydney Opera House is set to take place from Friday 27 May – Sunday 5 June, 2011 and is the hero event of the annual city-wide Vivid Sydney festival of light, music and ideas.

The program for Stephen Pavlovic’s Vivid LIVE at Sydney Opera House, will be revealed in March 2011 and will include an awe-inspiring line-up of internationally renowned musicians, lighting and video artists who will transform the House with unique performances and installations; as well as collaborations between well loved local artists and of course the annual Lighting of the Sails - the transformation of the iconic Sydney Opera House sails with digitally projected artwork. Register at to be the first to hear when the line up is announced and tickets go on sale.

One of the most inspired and prescient minds in the music industry today, Pav (as he is known in the industry) first came to prominence after securing the first and only Australian tour of legendary Seattle grunge band Nirvana. Since founding Modular in 1998, he has launched Australian bands such as Wolfmother, The Avalanches and The Presets to international success. Pav’s  exceptional ability for discovering pioneering artists and predicting music trends, has established Modular as one of the most relevant indie-music labels in the world.

Pav says, “I am extremely honoured and excited to be given the opportunity to create an event in one of the world's most iconic venues. It's like I've been asked to prepare a 10 course degustation menu of music and art for what is clearly a Michelin starred restaurant".

Sydney Opera House Head of Contemporary Music, Fergus Linehan says “We are all very excited to be working with Steve Pavlovic as curator of the 2011 Vivid Live program.  Pav has always had an uncanny knack of pre-empting the most interesting movements in popular culture.  Above all he has great taste and personally I love the idea of spending a couple of weeks in the company of artists of his choice”.

Set in one of the world’s most beautiful and iconic buildings, Vivid LIVE at Sydney Opera House is a festival of music and art that follows the curiosities and vision of a different curator each year, celebrating familiar work, one-off collaborations and experimentation.   
The inaugural Festival in 2009 (Luminous) was curated by Brian Eno and was grounded in the idea that great art emerges from collective innovation. For Vivid LIVE 2010 Laurie Anderson and Lou Reed focused on some of the most original figures from Manhattan’s downtown scene with an emphasis on the limits of sonic experimentation.  

Vivid celebrates Sydney as the creative hub of the Asia Pacific with large scale light installations and projections; music performances and collaborations; creative ideas, discussion and debate.  Vivid Sydney (27 May – 13 June)  is one of five signature events on the NSW Events Calendar developed by the NSW Government through Events NSW.

The full program for Vivid LIVE at Sydney Opera House will be revealed in March 2011.
Register at for updates

Stephen Pavlovic Biography
Stephen Pavlovic built a successful career as a promoter for local bands in the city of Sydney before he shot to prominence after touring legendary Seattle grunge band Nirvana. His reputation as Australia’s foremost promoter of seminal international artists was truly cemented following a string of tours for Pearl Jam, Smashing Pumpkins and The Offspring. This volley of illustrious tours culminated in 1995 with Stephen’s own Summersault Festival headlined by The Beastie Boys, Foo Fighters, Sonic Youth and Beck.

In 1998 upon receiving a demo tape from then unsigned Melbourne band Quentin's Brittle Bones (now known as The Avalanches), Stephen founded the independent record label Modular. His unquestionable talent for finding artists at the forefront of bourgeoning musical trends has allowed Modular to sustain a reputation as one of the most respected and cutting edge independent labels for over a decade. Today the Modular catalogue contains an enviable array of artists including Cut Copy, The Presets, Wolfmother, Ladyhawke, Van She, Tame Impala and Yeah Yeah Yeahs.

Modular’s success also comes down to Stephen’s business savvy re-working of the traditional record label to an elongated model and flexible touring strategies that cater for audiences from 500 to 50,000. The Modular umbrella also contains a booking agency, which manages Australia’s best emerging talent and an independent marketing agency building unique music strategies for corporate clients as well as an arm for merchandise.

In 2007 Stephen toured French electro duo Daft Punk as part of Modular’s Nevereverland creating one of the most talked about Australian festival experiences to date. Since then his tireless dedication to re-invigorating the local music scene has continued with tours by LCD Soundsystem, Hot Chip and The Presets to name but a few.

Media Enquiries:
Helene Fox Publicist, Sydney Opera House 61 2 9250 7805 / 61 (0) 412 085 032

Twitter: @vividLIVE_SOH


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