Sydney Opera House & YouTube announce live streaming partnership
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MEDIA RELEASE
17 December 2012
Sydney Opera House & YouTube announce live streaming partnership
Sydney Opera House and YouTube today announced a two-year
agreement that will deliver 20 unique live performances over two years,
beginning in 2013. The performances will be streamed on a new YouTube channel,
Live at Sydney Opera House.
During the Vivid LIVE festival in 2012, the live streaming of
Australian band The Temper Trap’s new album attracted 296,000 unique views; an
audience 100 times greater than that which watched the live performance in the
Concert Hall.
Over the last financial year, almost 1.4 million people bought
tickets to 1,800 performances at the Opera House. The live streaming of The
Temper Trap was just one of four performances streamed live during Vivid LIVE
using YouTube technology that together generated 916,000 playbacks. The formalising
of this partnership between Sydney Opera House and YouTube will exponentially
increase the Opera House’s audience reach both locally and around the world.
The Opera House has a commitment to use digital platforms like
YouTube to take its own experiences and content beyond the confines of
Bennelong Point to people wherever they are, and provide a new worldwide level
of engagement and participation with our brand.
Richard North, Head of Music Partnerships YouTube Australia
& New Zealand said today: “Sydney Opera House is one of the most ambitious
and truly innovative venues in the world. They have a long-standing commitment
to using technology to democratise access to their incredible performances.
Building on hugely successful events like YouTube Symphony Orchestra and Vivid
LIVE 2012, this new, long-term partnership is going to open up even more of the
Opera House’s events to our 800 million strong monthly audience, showcasing the
best of Australia and the world, live on the world’s largest stage – YouTube.”
Sydney Opera House CEO Louise Herron added: “I am hugely excited
that this partnership will allow the Opera House to deliver some of our finest
performances live across Australia and the world. Online video is a major part
of our strategy to ensure Opera House experiences are available to anyone,
anywhere at any time. The past financial year saw our online video views
experience 300% growth. Over the coming years we expect that the numbers
watching on YouTube will match or exceed the 8.2 million who visit our precinct
annually.”
People will be able to access live Opera House performances at a
Sydney Opera House YouTube channel in the New Year. The first live streamed
performance will be announced by Sydney Opera House early in 2013.
Sydney Opera House
The World Heritage listed Sydney Opera House welcomes over 8.2 million visitors
on site every year and hosts 1,800 performances attended by 1.4 million people.
It is one of the world’s busiest cultural precincts.
Sydney Opera House
and Google
Sydney Opera House and Google have a creative and technical partnership, which
started two and a half years ago and has seen ambitious and highly successful
collaborations such as YouTube Symphony Orchestra and Vivid LIVE using
FRONTROW.
The partnership succeeds as it’s grounded in an aligned vision to democratise
creativity and in a shared ambition to move the web forward through innovation,
and risky, audacious projects. It is a collaboration based on bravery.
MEDIA
CONTACT
Kate Huish
0422 963 184
khuish@sydneyoperahouse.com