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2007 Media Release - Live a New Experience Online

Wednesday 17 October 2007


Click to for a brand new experience at the virtual home of Australia’s most exciting performing arts centre and favourite building. 

The website for the world famous ‘House’ has a new look. Sydney Opera House has redesigned, improved and updated its website to give more information, clearer direction and more fun.

Group Marketing Manager, Nicole Hall, said the website has had a complete overhaul – the first major development since 2000.

“Sydney Opera House has changed; we are busier than ever and attracting more diverse audiences. This dynamic is reflected in our new brand. Re-working and improving the website was an obvious, high priority development.” Ms Hall said.

“It is a one-stop-shop about Sydney Opera House performances, tours, on-site restaurants and shopping plus corporate information." 

“It is a 24/7 Box Office for buying tickets to shows and tours. This is a growing preference for our customers with more than 30% of tickets to our shows regularly sold online. 

“The new site has been designed so our customers will be able to easily find out what’s on, watch and listen to clips of performances and purchase tickets within minutes.”

Ms Hall described the project as a true collaboration between marketing and information systems, with the focus firmly on the user.

For example, the new-look site navigation is more intuitive, according to Director of Information systems, Claire Swaffield.
“This is the foundation stage of the web transformation project and other improvements will be introduced,”  Ms Swaffield said.   

“Significant investment has been made to the web-supporting infrastructure so we can respond to the needs of our customers more effectively.”

“With our business partner HP, a stable and reliable environment was established that will support future evolutions with improved design and a new content management system.” 

The new website was designed collaboratively by Sydney Opera House partners HP, Eclipse Group, Frost Design and POP. Eclipse developed the information architecture, interface and integration with the new content management system.  Frost determined how the brand would work online, designed the page layouts and the new home page which is based on promotional posters.  POP developed the event search and online donation functions. 


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