As well as developing sponsor associations to specific programs and events, Sydney Opera House is looking to establish a number of paid associations with sponsors who would derive direct business benefits through association to Sydney Opera House site, business and customers. In this way, long term mutually beneficial relationships will be established and sponsorships will also act as an enabler to broader Sydney Opera House business initiatives.
Due to the iconic nature of Sydney Opera House and its position as a destination as well as a performing arts centre, it is recognised that Sydney Opera House has a unique value proposition when seeking sponsorship. It is also recognised that Sydney Opera House develops projects for sponsorship that are different in nature to those presented by Strategic Presenting Partners. Market intelligence demonstrates that in this way, it is possible for Sydney Opera House to secure sponsorship that may not have otherwise been made available to the performing arts. The long term effect of this should be to increase the percentage of sponsorship funds being directed to the performing arts pool. The increased financial security that these sponsorships create can, in turn, subsidise a greater investment into the development of collaborative performing arts projects.
Sydney Opera House will not accept sponsorship from:
- organisations which may cause embarrassment to Sydney Opera House or conduct business is a way that is in conflict with Sydney Opera House vision and goals;
- organisations which may have an adverse impact on Sydney Opera House brand position or image.
The SOH will not undertake any sponsorship arrangement which will impose or imply conditions that would limit Sydney Opera House ability to carry out its functions.
July 2003