2007 Media Release - MAX Sessions PowderFinger Concert For The Cure
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Issued Friday, 26 October 2007
POWDERFINGER: MAX SESSIONS TAKES OVER SYDNEY HARBOUR
Some of the biggest names in Australian music will join Powderfinger next week as they perform live on the steps of the Sydney Opera House in a unique and iconic MAX Sessions: Powderfinger, Concert For The Cure in support of Breast Cancer Month, filmed exclusively for MAX.
Fresh from the ARIA Awards, Powderfinger and their secret guests, who will be revealed during the show, take over Sydney’s world famous harbour for a night to stage this very special music event. The Sydney Opera House’s sails will be bathed in pink for the occasion.
The televised concert will feature Powderfinger and friends’ amazing show in its entirety, along with an inspirational documentary about the young Australians behind making this event happen on such a large scale. MAX Sessions: Powderfinger, Concert For The Cure premieres exclusively on MAX on Saturday 3 November at 7.30pm, only days after the concert itself takes place.
The invite-only audience on the steps of the Sydney Opera House is made up of a special group of people – those who have suffered and survived the Breast Cancer, or supported and cared for those affected by it. While the concert will mark the end of this year’s Breast Cancer Month, it symbolises the need to continue to raise awareness and funds for breast cancer research beyond the month’s end.
Six months ago, a group of students calling themselves Concert for the Cure approached MAX with a plan to increase breast cancer awareness amongst young people and raise much-needed funds for the National Breast Cancer Foundation. They knew the way to reach youth was through music. The group’s founder is a Sydney university student named Nick Vindin, who four years ago lost his mother to the disease.
Born out of those conversations was an ambitious idea for a unique MAX Sessions with Powderfinger. Nick is still pinching himself that this is really happening, “What a year! To be doing this concert with Powderfinger and in support of breast cancer is better than anything we could have wished for. We hope that this event will encourage other young people to contribute and to make a difference.”
Australia’s three national breast cancer organisations, the National Breast Cancer Foundation, the National Breast Cancer Centre and Breast Cancer Network Australia are all involved in the event and invited the majority of the 700-strong audience. They are joined by a group of celebrity VIP guests eager to lend their support to the cause.
The stars of Concert For The Cure, Powderfinger are in the middle of wrapping up their longest national tour ever with Silverchair. Yet amongst their busy schedule, and with the assistance of their management, Powderfinger have joined forces with MAX to make this very special occasion possible.
Darren Middleton, Powderfinger guitarist said, “We as a band were honoured to have been approached with the idea of a special concert in support of Breast Cancer Month. To play to some of those who have endured breast cancer, and those who have supported them through it. We will definitely be doing something a little different for this!!!”
Rachel Healy, Director for Performing Arts at Sydney Opera House said, “Sydney Opera House is the cultural heartbeat of Sydney and our iconic sails are instantly recognised as a symbol of Australia. As such, we are delighted that we have been able to contribute to an initiative that brings together Powderfinger’s iconic musical sound with community awareness of breast cancer. It is these events that create one unified community. We wish Concert for the Cure the very best for a fantastic evening.”
MAX Sessions: Powderfinger, Concert For The Cure will premiere as a 90-minute TV special including the behind-the-scenes documentary of the Concert for the Cure, culminating with Powderfinger’s rock concert on the steps of the Sydney Opera House. Promising to be a show like no other, don’t miss this emotionally-charged concert with a story that no one will ever forget.
Throughout October, MAX has encouraged its audience to donate to the National Breast Cancer Foundation via the MAX website, www.maxtv.com.au
Please note that this event is by invitation only for survivors of cancer, their families and other invited guests. Tickets will not be available for purchase by the general public.
MAX Sessions: Powderfinger, Concert For The Cure
Premieres: Exclusively on MAX, Saturday 03 November, 7.30pm
Encore Screening: On MAX, Sunday 04 November, 12noon
About MAX: MAX is part of XYZnetworks which broadcasts many of Australia’s most popular Subscription TV channels including The LifeStyle Channel, Lifestyle FOOD, Channel [V], Channel [V]², MAX, Country Music Channel, and The Weather Channel; which collectively reach over 3 million* television viewers in a week. XYZ is equally owned by FOXTEL and AUSTAR. *OzTAM National Subscription TV Homes. Average 1 minute reach in a week. WC8/10/06 to WC 23/9/07.