Sydney Opera House Current Partner Case Study - Sydney's Child
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Sydney’s Child is Sydney’s best free guide for parents. Established in 1989, the magazine was developed in response to market demand for quality thought-provoking editorial, and a reliable local parenting information resource.
The current circulation of Sydney’s Child is more than 140,000. It is distributed directly by courier to locations throughout Sydney that parents visit on a regular basis, such as day care centres and schools.
For almost 15 years, Sydney’s Child has been a loyal media supporter of Sydney Opera House Kids at the House program, an initiative committed to providing young people with a broad range of quality performing arts options. The significant media support provided by Sydney’s Child, in the form of advertising, editorial and promotions, has been integral to generating ticket sales and brand recognition for the Kids at the House program.
In return, Sydney’s Child has enjoyed the use of a benefits package, which offers a range of unique entertaining opportunities for key clients and staff, as well as innovative marketing opportunities which speak directly to its target market.
One of the key factors in the success of this sponsorship is the strong commitment of both Sydney Opera House and Sydney’s Child to profiling high-quality products and nurturing a rich arts environment for young people.