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Seeing Is Believing
All About Women 2017

Opera House & Maserati inspire young women as part of renewed partnership

Sydney - Tuesday 24 January, 2017. The Sydney Opera House and Maserati today released an online video aimed at inspiring young women to dream big – and realise those dreams – as part of this year’s All About Women festival.

‘Seeing is Believing’ follows three young girls as they talk about what they want to be when they grow up – then come face-to-face with the real life female role models who have realised those dreams – celebrated author Jacqueline Harvey, helicopter doctor Clare Richmond and marine biologist Sam Hillman.

The film is the first piece of content unveiled as part of the digital program for All About Women – the annual Opera House festival exploring ideas and issues that matter to women today – which returns on Sunday 5 March 2017 ahead of International Women’s Day on 8 March.

Sydney Opera House CEO Louise Herron AM said: “Seeing really is believing: I urge everyone to take a few minutes to watch this piece. It is breathtaking to see the light go on in the girls’ faces as their dreams come to life in front of their eyes.”

Sydney Opera House Head of Talks & Ideas Ann Mossop said: “So often in our daily lives we rely on stories, or the examples of others to understand what is possible. What this video shows very clearly is how difficult that can still be for girls. The revelation of these female role models and the very genuine and personal impact makes this video very powerful.”

The release of ‘Seeing is Believing’ also marks the renewal of Maserati’s two-year partnership with the Sydney Opera House including as Event Partner of All About Women 2017, the Opera House’s exclusive automotive partner and as Opening Night sponsor.

“It is exciting to work with partners who share our vision of inspiring future generations,” Ms Herron said.

“That really is what the Opera House is all about and as we work to renew it, we are looking for opportunities to collaborate with organisations that enable us to do more and offer more – whether that’s through the artistic experiences we present on stage or the digital content we produce for a growing global audience.”

Maserati became Event Partner of All About Women in 2015 and last year offered free tickets to school girls to attend All About Women. Today’s announcement highlights the company’s ongoing support for performing arts in Australia which also includes its sponsorship of Opera House resident company the Australian Chamber Orchestra.

Maserati Australia, New Zealand and South Africa, Chief Operating Officer Glen Sealey said: “Maserati is delighted to renew our partnership with the Sydney Opera House in 2017. The continued collaboration is a celebration of excellence, performance and innovation. With more than 100 years of heritage on which to call, these values are at the heart of the Maserati brand.

“Throughout its unique history Maserati has provided inspiration to countless people, not least Maria Teresa de Filippis, who, behind the wheel of Maserati, was the first woman to race in Formula One, and we hope that as Event Partner for the All About Women Festival, Maserati’s inspiration and Maria Theresa’s irresistible spirit to win will motivate a new generation of young Australians to follow their passion.”

For further media information, please contact:

Jess Gooch
Acting Head of Corporate & Brand Communications, Sydney Opera House
+61 2 9250 7428 / +61 415 403 135
jgooch@sydneyoperahouse.com

Natalia Kindler
Account Director, NAC Media Group
+61 402 846 771
natalia@nacmedia-group.com

Sydney Opera House

The Opera House is a masterpiece that belongs to all Australians. It is the country’s number one tourist destination and its busiest performing arts centre, welcoming more than 8.2 million visitors a year on site and hosting more than 2,000 performances attended by more than 1.5 million people. Deloitte has estimated the total cultural and iconic value of the Sydney Opera House to Australia at $4.6 billion. On its 40th Anniversary in 2013, the Opera House embarked upon a Decade of Renewal to prepare it for future generations of artists, audiences and visitors.

Maserati

Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Their passion and talent contributed to the company DNA: innovation, excellence, and challenge, which are reflected in the brand’s claim “The absolute opposite of ordinary”. Today, the company's headquarters and main production location are in Modena (Italy). A second state-of-the-art production location, based on the highest quality standards of the World Class Manufacturing (WCM) concept, was inaugurated in Grugliasco, near Turin (Italy), in 2013. Maserati has been owned by the Italian car giant Fiat S.p.A. since 1993. Its emblem, the trident, was inspired by the fountain on the Piazza del Nettuno in the center of Bologna (Italy). It is a symbol that ties together the brothers, their hometown, and the artistry and craftsmanship for which Bologna and Emilia-Romagna are known.