Marketing and distribution
What’s the point of working so hard on a technical composition if no one knows you’re going live?
- Think about the message: Where will it be distributed? We announce our live streams on our website, social media accounts (Instagram, Twitter, Facebook), YouTube and email newsletters (often referred to in the industry as ‘EDMs’, or electronic direct mail).
- Make it easy to find: Our messages always include the event link, date and time, and a few lines on what it’s about.
- Use the platforms you already have: Your brand is probably present across a range of channels. Understanding who your audience is and where they are tuning in from also helps guide decisions. Your analytics (available on Business accounts) will provide valuable insights into demographics and geographics.
- What time is the best time?: There’s no single right time to start streaming but think about whether people want to see your content when they wake up, during their coffee break, or before going to bed.
Once you know the exact details of your stream, set up an “intention-to-go-live”. This gives subscribers time to prepare for it too.
In short, make your event as visible as possible across all channels.