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Brand use and requests

What is the Sydney Opera House brand?

The Sydney Opera House is a World Heritage-listed building and one of the busiest performing arts centres globally. In 2019, it attracted almost 11 million visitors annually and has a busy year-round calendar of onsite events and activity, including more than 1,800 performances. 

The Sydney Opera House brand means the image, likeness and name of the Sydney Opera House.

Our brand is well recognised all around the world and is one of the Sydney Opera House Trust’s (SOHT's) most important assets. We safeguard it for a number of reasons, including to protect:

The integrity and value of the Sydney Opera House brand; and

Our partners and other authorised licensees who have been granted rights by SOHT to use the brand. 

Who can use the Sydney Opera House brand?