Brand use requests
The Sydney Opera House is a World Heritage-listed building and one of the busiest performing arts centres globally. Its broad and diverse programming attracts audiences in person and online, with more than with more than 16 million people attending performances and tours over the past decade.
To submit a request, or for general enquires about the use of the Sydney Opera House Brand, please contact the us via email.
What is the Sydney Opera House brand?
The Sydney Opera House is a World Heritage-listed building and one of the busiest performing arts centres globally.
The Sydney Opera House brand means the image, likeness and name of the Sydney Opera House.
Our brand is well recognised all around the world and is one of the Sydney Opera House Trust’s (SOHT’s) most important assets. We safeguard it for a number of reasons, including to protect:
- The integrity and value of the Sydney Opera House brand; and
- Our partners and other authorised licensees who have been granted rights by SOHT to use the brand.
Who can use the Sydney Opera House brand?
If you are an individual seeking to use the Sydney Opera House brand for personal, private, non-promotional, non-commercial and non-revenue-earning purposes, then no permission is required.
For example, you don’t need permission to post personal photographs or videos taken at Sydney Opera House for use on your personal social media pages, provided you don’t earn revenue from your social media profile and are not associated with a commercial brand yourself.
Permission to use the Sydney Opera House brand for promotional purposes will only be given in limited circumstances.
If you wish to use the Sydney Opera House brand for any promotional purposes, you will need to seek permission and apply for a license from the Sydney Opera House Trust.
We require a minimum of three business days to review any requests for promotional use of the Sydney Opera House brand.
If you are an Australian or international media outlet and wish to reference the Sydney Opera House or to use an image of SOH in an editorial context please contact our Communications Team.
Filming and photography (commercial use)
All commericial filming and photography on the Sydney Opera House site, which includes both interior and exterior locations, must gain prior written approval from the Sydney Opera House.
Submit a Sydney Opera House filming and photography application.
Product licensing (commercial use)
Written permission is required from the Sydney Opera House Trust in order to manufacture and/or sell products which use the Sydney Opera House brand as part of the product or its packaging.
This permission is required for trade marks, copyright materials and any representations or depictions of the Sydney Opera House brand that insinuates an association between the business or the product and the Sydney Opera House, or that the business or product has been approved by the Sydney Opera House Trust.
This includes, for example, products using the Sydney Opera House image and products which might mislead consumers into believing that there is an association with the Sydney Opera House.
If you wish to use the Sydney Opera House brand for commercial use you must have prior written approval from the Sydney Opera House Trust.
If approved, the use of the Sydney Opera House brand in this way will be subject to conditions and usually incur a fee payable to the SOHT.
Frequently asked questions
Yes. SOH encourages visitors to the precinct to photograph or film their experience for personal use. You are welcome to share the memories of your trip to SOH with your friends and relatives. Any photo or film that you take will be your own property. We ask only that you get our permission before your image is used by you or anyone else for commercial or promotional use.
SOH does not approve of the use of an image of SOH (whether photographs or logos incorporating the photographic image or a stylised image of SOH) to promote goods or services when there is no sponsorship, endorsement or other association between SOH and those goods or services. This includes the commercialisation of the image itself.
- Professional photographers selling photographs of SOH or using photographs to advertise their photography services.
- Businesses and organisations using images or logos of SOH to advertise their goods or services when they have no commercial or sponsorship association with SOH.
- Filming of advertisements featuring SOH prominently or exclusively where the advertised product or service has no connection with SOH.
You may not use the image of SOH to suggest sponsorship or use it as a trade mark (or in the course of trade) in a manner which may mislead consumers into believing that your product or service has an association with the SOH unless you have been granted a licence by SOH to use the image in this way.
Sydney Opera House will work to facilitate on-site filming and photography requests where possible.
All commercial requests to film or photograph must gain prior written approval from Sydney Opera House in advance. Submit a Sydney Opera House filming and photography application.
If SOH forms part of the incidental geography (e.g a general Sydney Harbour scene), in no greater prominence than other noteworthy features (such as the Harbour Bridge or city skyline), then the depiction of SOH should not be a problem.
Personal use of your SOH photos is encouraged. However, if photographs of SOH are used to sell goods or services not related to SOH, in such a way that suggests that they are somehow associated with or endorsed by SOH, then the use of these images in this context is misleading for consumers. This includes the commercialisation of the image itself.
SOH values the commercial relationships it has with our suppliers. There are guidelines for suppliers who wish to use SOH images to publicise their commercial relationship. Please contact your SOH representative who will be able to assist you.
Many businesses unrelated to SOH seek to use representations of SOH in their advertising or logos. Where SOH is the dominant or exclusive subject of those images or logos, people may be misled into thinking that the business is associated with SOH when it is not.
To avoid misleading the public, SOH recommends that businesses seek to incorporate at least two other well-known features or elements of Sydney Harbour in equal representation with the SOH, such as the Sydney Harbour Bridge, Centrepoint Tower or the city skyline as part of their designs or logos.
Wedding photography outside the Opera House is permissible where the images are for your clients’ personal use. Please remember to conduct your activities on site safely and minimise disruption to other visitors enjoying the precinct. While on site, we also remind you that at all times you are subject to the direction of SOH Security and that any bags or equipment must be kept with you at all times and should not obstruct access or cause trip hazards to others on site. If you would like to photograph inside the house please enquire about our photography package.
SOH understands that it is common practice for wedding photographers to use some of their client’s photographs to promote their services to other prospective clients on their websites and in promotional materials.
In instances where SOH merely forms a backdrop to the wedding couple and only represents a small proportion of the photo, SOH permits the use of its image in order to advertise your services.
If you upload your photographs of SOH to a stock library for the purpose of sale to a third party, this is considered commercial use. SOH does not approve of the commercialisation of an image of SOH (whether photographs or logos incorporating the photographic image or a stylised image of SOH).
Each stock photo library maintains its own policies with regard to intellectual property. While SOH can inform your library of our policy, we have no control over their policy.
If you would like SOH to contact your stock photo agency to advise them of our policy regarding SOH image use, please provide us with the name of the company and we can follow up.
Any proposed commercial use must first be authorised by SOH.
All filming and photography on the Sydney Opera House site, which includes both interior and exterior locations, must gain prior written approval from the Sydney Opera House. Once you have our permission we will inform you of the correct processes to follow while onsite.
Where your photo or image places SOH in its geographical context of Sydney Harbour, in equal representation with other elements of the harbour such as the Sydney Harbour Bridge and the city skyline, commercial usage of the image would be permitted. In cases where SOH forms the exclusive or dominant feature, approval should be sought by contacting our Brand team.
We prefer to contact your image library directly to tell them about our policy regarding use of photos of SOH. We have contacted several image libraries to date but it is possible that we have not yet contacted your library. Please get in touch with us and we will try to communicate directly with your image library. Please be advised that each stock photo library maintains its own policies with regard to intellectual property and that, while SOH can inform your library of our policy, SOH cannot force your stock photo library to amend their policy.
SOH offers its partners and sponsors a range of benefits and the opportunity to associate your business with one of the world’s best known brands. Please contact the Brand team and we will arrange for SOH’s Corporate Partnerships team to contact you to discuss sponsorship options and outline the many partnership benefits available.
Yes. Your copyright permission allows you to reproduce that particular image. However, that copyright permission does not cover your use of the SOH image or brand for your agency or authority’s official purposes.
If you require further information, please contact us via email via email and we can provide specific guidance.