Brand Use, Filming & Photography
What is the Sydney Opera House brand?
The Sydney Opera House is a World Heritage-listed building and one of the busiest performing arts centres globally. In 2019, it attracted almost 11 million visitors annually and has a busy year-round calendar of onsite events and activity, including more than 1,800 performances.
The Sydney Opera House brand means the image, likeness and name of the Sydney Opera House.
Our brand is well recognised all around the world and is one of the Sydney Opera House Trust’s (SOHT's) most important assets. We safeguard it for a number of reasons, including to protect:
- The integrity and value of the Sydney Opera House brand; and
- Our partners and other authorised licensees who have been granted rights by SOHT to use the brand.
Who can use the Sydney Opera House brand?
If you are an individual seeking to use the Sydney Opera House brand for personal, private, non-promotional, non-commercial and non-revenue-earning purposes, then no permission is required.
For example, you don’t need permission to post personal photographs or videos taken at Sydney Opera House for use on your personal social media pages, provided you don’t earn revenue from your social media profile and are not associated with a commercial brand yourself.
Head to our FAQs for more information about what constitutes personal use.
Permission to use the Sydney Opera House brand for promotional purposes will only be given in limited circumstances.
If you wish to use the Sydney Opera House brand for any promotional purposes, you will need to seek permission and apply for a license from the Sydney Opera House Trust. Please submit your request to: Brand-Requests@sydneyoperahouse.com
We require a minimum of three business days to review any requests for promotional use of the Sydney Opera House brand.
If you have any general enquiries about the use of the Sydney Opera House Brand please contact: Brand-Requests@sydneyoperahouse.com or head to our FAQs.
If you are an Australian or international media outlet and wish to reference the Sydney Opera House or to use an image of SOH in an editorial context please contact our Communications Team.
Filming & Photography (commercial use)
All filming and photography on the Sydney Opera House site, which includes both interior and exterior locations, must gain prior written approval from the Sydney Opera House. More information about the application process can be found here.
Product Licensing (commercial use)
Written permission is required from the Sydney Opera House Trust in order to manufacture and/or sell products which use the Sydney Opera House brand as part of the product or its packaging.
This permission is required for trade marks, copyright materials and any representations or depictions of the Sydney Opera House brand that insinuates an association between the business or the product and the Sydney Opera House, or that the business or product has been approved by the Sydney Opera House Trust.
This includes, for example, products using the Sydney Opera House image and products which might mislead consumers into believing that there is an association with the Sydney Opera House.
If you wish to use the Sydney Opera House brand for commercial use you must have prior written approval from the Sydney Opera House Trust. You can make this enquiry by emailing: Brand-Requests@sydneyoperahouse.com.
If approved, the use of the Sydney Opera House brand in this way will be subject to conditions and usually incur a fee payable to the SOHT.
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