Louis Vuitton Sydney Opera House Balloon (1988)
Designed by Gérard Courbouleix–Dénériaz, reviewed by Ali Boschen
At first glance, it’s tricky to glean what this poster is communicating. The takeaways are: Sydney Opera House, a hot air balloon and Australia. Along with the calligraphic title and an original painting, the designer has given this prestigious event – a hot air balloon race from Perth to Sydney to celebrate the Australian Bicentennial – the luxury feel it deserves.
Designed by Gérard Courbouleix–Dénériaz, more commonly known as Razzia, this poster is reminiscent of 1930s Art Deco travel posters with its aged palette and border. The obscure depiction of the Opera House is made symmetrical to fit with the shape of the balloon.
Although not a familiar view of the House, the iconic sails and key reference to the architectural structure make it recognisable.
Typically Razzia’s posters playfully combine components of the event, the Auckland Louis Vuitton Cup in 2003 being another seamless example of this.
Although arguably not the most natural combination of the Sydney Opera House and a hot air balloon, the collage-style conjunction of the two feels oddly charming and surreal. A delightfully dreamlike poster for a celebratory event that looks to be returning next year.
The Bicentennial Balloon Race saw over 78 hot air balloons race from Perth to Sydney in celebration of Australia’s 200 years since European settlers made camp. With teams including the Australian Army, Toyota, Kodak Film and of course the Sydney Opera House, 17 countries participated in the challenge.