Dettol is a leader in germ protection helping Australian families protect what they love for over 80 years through better hygiene and hand washing. Founded in trust, efficacy and education, Dettol’s purpose is to ensure everyone has the right to good hygiene and is continuing its fight to empower everyone with the knowledge to build positive and long-lasting hygiene habits.
Recent research* from Dettol has identified that Australia has a hygiene literacy gap with teachers, parents and children not having an adequate understanding about the importance of hygiene and how to wash hands properly.
To help close the hygiene gap, The Opera House and Dettol will collaborate on a range of engaging, interactive experiences for the next generation of Australians, focused on the importance of healthy habits.
The announcement comes as Dettol launches Catch a Habit, a dedicated program to help children adopt good hand hygiene habits, to help stop the spread of germs. Throughout the Catch a Habit program and its partnership with Sydney Opera House, Dettol aims to improve hygiene literacy by reaching at least one million children to improve understanding and enthusiasm for practicing good hygiene. The campaign will come to life through a new “Catch a habit” song, new hygiene content, and a new hygiene school curriculum launching in 2022.
To find out more about Dettol visit www.dettol.com.au.
View PR media announcement here.
*Hygiene Behaviour Change: Embedding behaviour change at the heart of RB’s purpose strategy”, Report by Global Hygiene Council and Ipsos. 2021