Jade McKellar - Chief Customer Officer
Qualifications: BSc (University of Sydney), BComm (Macquarie University), Post Graduate Certificate, Business Practice (Kingston University, London)
Jade was appointed Chief Customer Officer in January 2022 to drive exceptional end-to-end customer experience and strategy spanning all customer touchpoints.
As Chief Customer Officer, Jade is responsible for extensive tour operations, ticketing, visitor services, access, retail, and the Opera House’s award-winning bars and restaurants. She also leads marketing and communications for Australia’s most valuable brand.
Jade first joined the Opera House in 2013 and has held several senior positions including General Manager, Tours and Retail, and Director, Visitor Experience.
Before Sydney Opera House, Jade’s 20-year career in tourism, attraction management and customer experience has included roles as the General Manager, Sydney Aquarium and General Manager, Sydney Tower, before being appointed Head of Sydney Attractions for Merlin Entertainments Group where her responsibility broadened to include the management of six attractions drawing more than 2.5 million paid visitors annually.
Since 2014, Jade has served as a councillor on the Tourism Industry Councillor, is a founding member of the Sydney Visitor Collective, and a member of the 24 Hour Economy Advisory Group (Creative Industries).