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Visitor Experience and Engagement Strategy

Each year, millions of people gather on site and engage with us online to be entertained, to learn, to escape and to connect. Whether it’s seeing a brilliant show, enjoying a meal or just being at this special place, we want everyone to feel welcomed and inspired by the unique magic of the Opera House.

We are committed to delivering a holistic visitor experience that is consistently excellent and extraordinary. The Visitor Experience & Engagement Strategy 2022-24 sets out how we will deliver on our purpose – to ‘welcome and wow’.

Visitor Experience & Engagement Strategy

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